Skate City & The Roller Girls

In the mid to late 90s Tyco Toys saw a market in combining elements of Polly Pocket play with Hot Wheels track action, and the result was; Roller Girls!
I was assigned by the small dolls group there to come up with some drawings to pitch the line of dolls and playsets, each doll having a different theme, look, and personality.  Each would also come with an environment base that reflected the dolls' theme and offer some sort of action play.  The playsets would be themed as well, covering mid and higher price points in the Skate City line.

Skate City Salon: Tyco Toys, 1997

Here are some of the initial concept renderings used to define Roller Girls;

This is the Skate City / Roller Girls line as it appeared in the Tyco buyers catalog;

I did work on the large sets as well.
Here are a couple of mid-priced sets in the line;

..It has always been interesting for me to see how a final product differs from my initial concept drawings.  Sometimes I'm more involved in the process of realizing products. It varies, and it's always nice to have that personal creative investment. But I'm just as happy being a smaller spoke in the larger wheel, because everyone else involved seems just as invested in doing their best. It's always a team effort and I'm very rarely disappointed in the results.