Fisher-Price: Doodle Pets!

I really enjoy working on plush. I had a crash course, on the extensive Zootopia line of plush when working at Tomy International as a Design Manager.  My experience with patterns is limited but I excel at the characterizations, it's a forte' of mine. 
Among the deeply satisfying and more successful lines of which I've been a part over the years was the Doodle line for Fisher-Price.
Part of the joy then was that I remember working on Doodle Bears way back when I started freelancing at Tyco Toys, in Mt. Laurel, New Jersey.  .. It was the salad days of the Doodle line!

by this time in Doodle Bear history Fisher-Price wanted to explore and expand the Doodle line beyond the classic bear.  They also wanted to go smaller and cuter.  The first task I was approached for was in pushing into the rest of the animal kingdom, trying different doodle critters.

Here are some of those, as eventually rendered for presenation;

Once the look of the line was established, more exploration was done for soft accessories and playsets to expand the line.  The smaller scale of these pets lent themselves to slightly larger price points, with more play other than drawing on them with markers.

So I came up with some soft playsets, shown below.  They were well received enough to continue onto further definition.

..  First, a couple of additional pups beyond the dachshund.  Followed by a simple pet carrier that opened into a soft play and nap area.  Of course the bedding made a great canvas for doodling.

Then onto the themed sets, which folded or rolled up to contain everything, but expanded to become a play environment.

 

.... And here is how they turned out when produced for the toy shelves. 

.. Even the carriers with pups came out great.  Again; another instance of not to much changing in the entire process. I always consider that a job well done, in doing what I do.